We embarked on a mission to spark inspiration among female soccer players all over North America. Our secret weapon? Transforming the Nike Soccer App into your backstage pass to the US Women's National Team and the ultimate Women’s World Cup journey.

“The real winner of the Women’s World Cup: Nike” - Fortune, 2015

2015

Agency:
RGA Portland
AKQA Portland

Internal:
Nike Brand Design

In 2014, the game of soccer was at a tipping point in the U.S. Recognizing the need to earn respect in the soccer world, Nike Soccer understood that we had to ignite brilliance. Our challenge was to revolutionize the game and transcend it into culture. Our vision was to unleash the most creative generation of soccer in the U.S. Success was led by enabling progress through innovation, inspiring with athletes, dimensionalizing through culture, galvanizing the community, and connecting locally while scaling nationally. Nike Soccer aimed to make a lasting impact on the soccer scene in the USA, fostering a vibrant and influential soccer culture that captivated the nation.

Nike Soccer App
Nike Winner Stays
Nike US Kit Launch
Nike Soccer Zine

Agency:
W+K Portland
RGA Portland
AKQA Portland
ilovedust

Internal:
Nike Brand Design

The World Cup is not only a platform to crown the world's best football team for the next four years; it's also the battleground for determining the top global football brand in the same period. Nike had a formidable challenge ahead: solidifying its status as the foremost global football brand, even without official sponsorship. Our goal was to establish our dominance in the football conversation, grabbing attention before, during, and after the final tournament match, and ensuring that Nike remained at the forefront of the football world.

“Nike is dominating the World Cup” - Forbes, 2014

2014 FIFA World Cup:
Nike: Winner Stays
Nike: Men in the Arena
Nike: The Last Game
Nike: Risk Everything

Agency:
W+K Portland

Michael Jordan and Neymar Jr. share a mutual respect that transcends sports, countries, and languages. Now, as part of a unique Nike/Jordan collaboration, Neymar Jr. becomes the first football athlete to feature the Jumpman on his performance product. The Neymar Jr X Jordan collaboration takes the phenomenon to new heights: the first time Jordan has collaborated with Nike Football and with football’s biggest new global talent.

2016

Internal:
Nike Brand Design - Global Football

Abby is a two-time Olympic Gold medalist and FIFA World Cup Champion who has put 184 goals in the back of the net over the course of her career. The hall of famer is a bestselling author, social activist, and philanthropist, and has been a vocal proponent for equal pay for women in sports. We wanted to salute Abby and show her - and the rest of sports - that her legacy lives on. We wanted to say it in a way that is true to Abby, the athlete and the person.

2015

Agency:
W+K Portland

As a Global Creative Consultant for Deckers (UGG), I was brought on with the expectation to deliver transformative results in a short period. Leading and mentoring an internal team of 15 talented creatives, I helped shape and execute a new global creative vision. My contributions extended to key areas such as overseeing the RFP process and developing a global campaign that resonated across APAC and EMEA regions. I collaborated with stakeholders to identify and hire a world-class design studio to elevate UGG's brand guidelines, ensuring a cohesive, elevated look across all touchpoints. A major focus was on revolutionizing the PDP and e-commerce asset creation process, reimagining product and on-model photography to reflect the brand’s premium positioning. Additionally, I partnered with retail leaders to conceptualize a new retail framework, crafting immersive, multi-sensorial experiences in every store that foster consumer advocacy and leave a lasting impression. My strategic direction helped shape the brand’s future, driving impactful creative innovation globally.

2023-2024

Agency
AKQA Los Angeles
Carousel

Internal:
Global VP of Marketing: Carole Diarra
Senior Director: Xavier Teo
Global Art Director: Nathan Eisler
Senior Art Director: Brooke Maguire

We set out to push designers’ imagination to be their only limitation. Our mission, activate and accelerate Nike’s digital 3D transformation of product creation. Build an ecosystem for designers and beyond, because the design of the future is not a technology but a way of being, Nike is building a technology accompanied by a philosophy — a fully integrated, end-to-end ecosystem that will powerfully employ design to drive the organization forward.

2016

Agency:
RGA Portland

23andMe needed a way to make personal genetics friendly and approachable. We gave them a brand identity and launched a campaign that was featured in New York Magazine and Fast Company, which helped their founder earn the title “Most Daring CEO in America”

2014

Production: Buck

Our mission was to create a unique brand partnership between two very different brands, united by their shared commitment to making the world a better place. Our approach was to merge Minecraft's limitless creativity with Nick's dedication to taste and innovation. The result? Limited-edition flavors that bring the gaming world to life, packaged in square pints that pay homage to Minecraft's iconic style.

2023 Dieline Award Winner: First Place

2022

Meaningful Works
Photographer: Victoria Wall

How memorialize the iconic 99 and Los Angeles? Break a Guinness World Record of course! Our team conceived, produced and won the official world record for the largest numbers composed of CPG products. The fact that it was in the iconic Rose Bowl in Pasadena California was just a nice bonus.

We entertained and empathized with our core customers, while encouraging new shoppers to make us part of their routines. We used over 16,000 of The 99’s products to create a Guinness World Record-sized version of of the tagline. Coverage of the event captured the attention of over 238 Million media impressions.

2020

Meaningful Works