Compelled to reimagine the world — with my hands, head and heart.
Hi, I'm a seasoned marketing and creative executive based in upstate New York. Previously, I served as the Design Director at Nike, where I led digital storytelling initiatives for both the FIFA Men’s and Women's World Cup. Later, I joined Meaningful Works as a partner, a full-service creative agency recognized as one of the Inc. 5000 Fastest Growing Companies in America. I currently team up with leaders and organizations to ask better questions, imagine smarter ideas, build marketing that actually works, and help turn ‘what if’ into ‘what’s next.’
Expertise
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Business Development
Client Management
New Client Acquisition
Pitch & Executive Presentation
Talent Management & Development
Team Management -
Brand Strategy
Content Strategy & Direction
Concept Development
Creative Direction (Advertising + Branding)
Creative Ideation
Design Direction
Photography & Video Direction -
Strategic Foresight
Futures Research & Analysis
Systems Thinking & Visualization
Design Strategy & Innovation
Human Centered Design
Design Thinking & Facilitation
Experience
With more than two decades of experience as a creative leader, I work alongside C-suite executives, brands, and agencies to solve complex business challenges through strategy, design, and creativity. AI is changing how we create, but the real advantage is still human intelligence. Judgment, curiosity, empathy, and the ability to connect ideas are what turn possibilities into meaningful outcomes.
I have had the privilege of sharing my expertise as a guest lecturer at the Parsons School of Design, where I take great pride in mentoring the next generation of designers. Additionally, I’m currently an active member of the board of directors at Brilliantly, leveraging my experience and insights to support the organization's success.
Human-centric leader.
Lover of design (and dogs).
About
Buffalo, NY, isn’t just where I’m from—it’s where I proudly hang my hat. While I split my time between the PNW’s rugged beauty and the charm of Buffalo, you’ll usually find me outdoors. Whether I’m chasing sunsets or Watson, my wirehaired pointing griffon, the untamed PNW fuels my endless adventures and inspiration.
If you're looking to get in touch, drop me a note and I will try to respond as soon as I can.
Contact
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