Compelled to reimagine the world — with my hands, head and heart.
Hi, I'm a seasoned marketing and creative executive based in upstate New York. Previously, I served as the Design Director at Nike, where I led digital storytelling initiatives for both the FIFA Men’s and Women's World Cup. Later, I joined Meaningful Works as a partner, a full-service creative agency recognized as one of the Inc. 5000 Fastest Growing Companies in America. I currently team up with leaders and organizations to ask better questions, imagine smarter ideas, build marketing that actually works, and help turn ‘what if’ into ‘what’s next.’
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BRAND EXPERIENCE & CONSULTANCY
Senior creative leadership, working alongside your team to make your most important brand experiences even better.
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Business Development
Client Management
New Client Acquisition
Pitch & Executive Presentation
Executive Leadership
Team Development -
Brand Strategy & Storytelling
Integrated Campaign Development
Go-to-Market Leadership
AI-Powered Marketing
Team & Creative Development -
Design Systems
Creative Standards
Brand Standards
Team Enablement
AI Workflows -
Strategic Foresight
Futures Research & Analysis
Systems Thinking & Visualization
Design Strategy & Innovation
Human Centered Design
Design Thinking & Facilitation -
Customer Journeys
Brand Experiences
Service Design
Journey Mapping -
New Brand Launches
Innovation Sprints
Retail Concepts
Executive Workshops
Customer Journeys
Future Visioning
Experience
With more than two decades of experience as a creative leader, I work alongside C-suite executives, brands, and agencies to solve complex business challenges through strategy, design, and creativity. AI is changing how we create, but the real advantage is still human intelligence. Judgment, curiosity, empathy, and the ability to connect ideas are what turn possibilities into meaningful outcomes.
I have had the privilege of sharing my expertise as a guest lecturer at the Parsons School of Design, where I take great pride in mentoring the next generation of designers. Additionally, I’m currently an active member of the board of directors at Brilliantly, leveraging my experience and insights to support the organization's success.
Human-centric leader.
Lover of design (and dogs).
About
I’ve always felt at home on both coasts. From Buffalo’s grit and character to the PNW’s wild beauty, each has shaped how I see the world and the work I make. My life and career have taken me coast to coast, building relationships, collecting perspectives, and finding inspiration along the way. When I’m not working, I’m usually outside chasing sunsets, good stories, or Watson, my wirehaired pointing griffon. He follows instinct. I’ve learned to do the same.
If you're looking to get in touch, drop me a note and I will try to respond as soon as I can.
Contact
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