Compelled to reimagine the world — with my hands, head and heart.
Hi, I'm a seasoned creative executive based in upstate New York. Previously, I served as the Design Director at Nike, where I led digital storytelling initiatives for both the FIFA Men’s and Women's World Cup. Later, I joined Meaningful Works as a partner, a full-service creative agency recognized as one of the Inc. 5000 Fastest Growing Companies in America. I currently collaborate with leaders and organizations to develop new knowledge and insights, explore innovative creative scenarios, identify effective marketing solutions, and drive impactful change.
Expertise
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Business Development
Client Management
New Client Acquisition
Pitch & Executive Presentation
Talent Management & Development
Team Management -
Brand Strategy
Content Strategy & Direction
Concept Development
Creative Direction (Advertising + Branding)
Creative Ideation
Design Direction
Photography & Video Direction -
Strategic Foresight
Futures Research & Analysis
Systems Thinking & Visualization
Design Strategy & Innovation
Human Centered Design
Design Thinking & Facilitation
Experience
I have over two decades of experience as a creative leader, so I am well-versed in collaborating closely with C-suite executives to reimagine their businesses. Currently, I’m leading a team that delivers on all aspects of marketing and brand creative to drive innovation forward and push the boundaries of what's possible.
I have the privilege of sharing my expertise as a guest lecturer at the Parsons School of Design, where I take great pride in mentoring the next generation of designers. Additionally, I’m currently an active member of the board of directors at Brilliantly, leveraging my experience and insights to support the organization's success.
Human-centric leader.
Lover of design (and dogs).
About
Buffalo, NY, isn’t just where I’m from—it’s where I proudly hang my hat. While I split my time between the PNW’s rugged beauty and the charm of Buffalo, you’ll usually find me outdoors. Whether I’m chasing sunsets or Watson, my wirehaired pointing griffon, the untamed PNW fuels my endless adventures and inspiration.
If you're looking to get in touch, drop me a note and I will try to respond as soon as I can.
Contact
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